ARTERO Singapore is the sole distributor in Singapore, we have wide varieties of Professional Hairdressing and Professional Pet Grooming equipment and tools.
Artero's history is the perfect example of a family business capable of transforming and adapting to changing times to meet the needs of its customers.
Manresa, Pascual Artero, founder of the company
In Manresa he began his legacy with the sale of tools for shearing horses.
Barcelona, Daniel Artero, 2nd generation
Daniel moved Artero to the Catalan capital, where he opened a store that integrated the knife sharpening service, on Calle Llibreteria. At that time he began to specialize in barbershop products, such as soap and razors. It was not after the war, 1939, that some brand of machines, sewing and hairdressing scissors and blades began to be imported.
Barcelona, Fernando Artero, 3rd generation
He expanded his business in Calle Calle 17, the current group store in Barcelona. The business focused on cutlery, barbershop, and machines for dog grooming. Throughout this stage the company distributed professional hairdressing brands for stylists/barbers and for the canine sector. Apart from the store, which today has a space of 250 meters, they had their own machinery for sharpening not only blades but also scissors. Currently, this service represents the brand for its professionalism and quality.
The Delegation and store was opened in Madrid, located in one of the most important streets of the city.
Vilassar de Dalt (Barcelona)
The first industrial warehouse located in Vilassar de Dalt was purchased, where, due to the high growth of the company and insufficient storage capacity, it was moved in 2022 to another warehouse in the same city.
The store was inaugurated, which 27 years later continues to serve the city.
Key year for the company
The business was diversified with the manufacture of cosmetics for pets and the incorporation of electrical devices such as irons, drying brushes and machines. In addition, that year the company began to export to the European market.
The centenary of the company was completed and 100 years of work, innovation and improvements were celebrated.
Artero International Academy (AIA) was created, a training school for dog groomers. Currently there are more than 100 centers distributed between Spain, Italy and Portugal.
The company received the SME Award from the newspaper 'Expansión' for the internationalization of the company.
The first ARTE-RO US international delegation was inaugurated, located just 100 km from Miami.
In the midst of the Covid-19 pandemic, the Artero UK Delegation was opened.
A business center was inaugurated in the city of Córdoba to supply the Latin American market.
Vilassar de Dalt, Big change in the history of the company
Due to its great growth and internationalization, the company has moved to a new warehouse of more than 7000mts.
With more than 110 years of experience, we seek to offer the best products and services for our customers.
Although we have gone from being a small company to a multinational, the spirit that lives in Artero maintains its family and team character.
Always accompanied by R&D and with the aim of being up to date with new trends and market demands.
Our concern is excellence in the development and manufacture of our products. In constant verification of quality control.
We are moved by passion for the sector, animal care, hair care and that is why we develop the best products.
We develop products with the utmost professionalism and for the most demanding professionals.
Development at Present
Led by the 4th generation. The brothers Alex and Edu Artero, together with the solid human team that make up the company, have made Artero a world leader in the professional hairdressing sector.